5 Reasons to Change the Marketing Plan

If you’re a good CEO or CMO, you’ve invested money and time into your marketing plan. If you’re a great CEO/CMO, you’ve insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success. Given the employee buy-in, is it okay...

Don’t Cut the Marketing Budget

David Allen Ibsen has written a blog called Telling Tales: “Hey marketing guy, how much did you make me today?” It’s a short and sweet tale of his experiences as a consumer marketing manager in an advertising, sales-driven organization (cable channel). In this...