Which one is your customer?
Strategic Marketing Consulting Services
- Develop clear and consistent marketing messages.
- Build customer loyalty.
- Differentiate your company from competitors.
- Target niche audiences.
- Get more from your marketing budget.
Springboard Marketing has received a Communicator Award of Distinction from the International Academy of the Visual Arts for its online marketing work for YMCA of the Suncoast. The YMCA project included development of a new website and social media presence, both of which incorporate YMCA of the USA national branding.
If you’re a good CEO or CMO, you’ve invested money and time into your marketing plan. If you’re a great CEO/CMO, you’ve insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success. Given the employee buy-in, is it okay to change the plan?
David Allen Ibsen has written a blog called Telling Tales: “Hey marketing guy, how much did you make me today?” It’s a short and sweet tale of his experiences as a consumer marketing manager in an advertising, sales-driven organization (cable channel). In this position, David is visited often by the CEO.