The Springboard Difference
Have you ever boarded the first bus that showed up at a bus stop without looking to see where it was going? Chances are the answer is ‘no.’ Why? Because success requires that we know where we’re going and how we’re going to get there. Springboard can help your team define a roadmap to marketing success.
Some agencies will tell you that marketing is all about differentiating your offering from competitors. And we don’t disagree … completely.
Knowing why your company is unique is certainly important — but communicating the benefits your product or service delivers is key to success.
Let’s say your company sells drills. Your biggest problem is that your customers and prospects don’t need a drill. That’s right – not one of them. What they need is a hole. And the better job you do showing them why they’ll get a faster, easier, better hole with your drill, the more successful you’ll be.
And developing benefit-driven communications is exactly what Springboard does best – in words, pictures, concepts and campaigns.
Achieve Your Marketing Goals
Reach prospects quickly and affordably
Clearly communicate why they should work with you
Measure the results of your marketing spending
Get the greatest ROI from marketing investments
Springboard’s founder developed online‐marketing savvy at a Manhattan interactive agency in the 1990s when commercial use of the internet was in its infancy. From there she became a consultant to Fortune 500 companies that wanted to build their customer base among the fast-growing small business audience. Since then Springboard clients have benefited from our creative approaches to combining technology and content to reach marketing goals quickly and affordably. Springboard has built a reputation for concise, benefit-focused marketing programs that get results.