Brand Strategy & Messaging
Does your brand connect with your customers on logical and emotional levels? Does your business inspire loyalty? Springboard will help you evaluate, focus and shape your brand management and marketing programs to achieve maximum impact.
Customers have a wide range of needs, motivations and perceptions, so it’s essential that your company offer more than rational reasons for choosing your products and services.
- Develop a memorable brand identity that resonates with clients, prospects, business partners and the community
- Articulate your brand promise – what your company can be counted on to deliver every day
- Raise awareness in the marketplace
- Differentiate your business from competitors
- Apply your brand identity across all online and offline outreach channels
Where does market research come in?
A powerful marketing strategy and core brand message is built on an understanding of your audience’s needs and preferences. Springboard offers market research services to help your company identify unmet market needs, collect feedback on product preferences, evaluate competitors and pinpoint effective marketing channels. Springboard gathers and analyzes feedback using:
- Online surveys
- Focus groups
- One-on-one interviews
- On-site/Event surveys